FLAWLESS BY KLEENEX

YEAR: Spring 2019

COURSE: GR 370 - Packaging Design 3

DISCIPLINE: Branding/Identity, Packaging Design, Display Design

DESCRIPTION: Brand a skin care line based on an existing brand that does not currently have skin care products.

PROJECT CONCEPT: Kleenex was the chosen brand for this project. The concept was to have the “new skin care line” accompany the existing products offered by Kleenex. The design features a simple floral element to exude beauty. Pearlescent bottles and labels were chosen to symbolize the shine of naturally flawless skin.