OLDSMOBILE

YEAR: Spring 2019

COURSE: GR 604 - Nature of Identity

DISCIPLINE: Branding/Identity, Visual Guidelines, UX Design, Environmental Design, Collateral

DESCRIPTION: Rebrand an identity that has failed or no longer in use. New identity must be carried out through all deliverables.

PROJECT CONCEPT: Oldsmobile was the chosen identity to rebrand. By researching the old brand and style, a new identity was created to include touches the past and present to bring forward the brand to the modern age. Teal was chosen to honor the original history of Oldsmobile. The emblem was strategically designed to be comparable to other automobile brands.